Snoop Dogg is saluting a fallen rap legend, Tupac Shakur, while expanding his business footprint. The West Coast icon has launched a new wine honoring late fellow Death Row labelmate, keeping the spirit of their classic collaboration alive decades later.
The bottle carries a familiar title: 2 of Amerikaz Most Wanted. The name references the legendary track and video that captured a defining moment in West Coast hip-hop. That visual, released during rap’s turbulent mid-1990s era, remains a powerful symbol of the bond between the two artists.
The wine arrives through Cali by Snoop, Snoop’s partnership with Treasury Wine Estates. The release also commemorates the 30th anniversary of the video that united the rappers during hip-hop’s explosive rise.
Priced at $14.99, the bottle features a Petite Sirah-driven California red blend. It joins a growing Cali by Snoop lineup that includes Cali Gold sparkling wine, Cali Rosé Gold, Cali Blanc, Cali Rosé and Cali Chill.
Snoop Dogg Remembers Tupac As “2 Of Amerikaz Most Wanted” With New Wine
The brand grew out of the success of 19 Crimes Cali Red, released in 2020. Market research firm Circana later ranked that bottle among the top-selling wine launches tracked in its annual New Product Pacesetters report.
Beyond business, the release taps into real history. In the early 1990s, both Snoop Dogg and Tupac recorded for Death Row Records, the powerhouse label founded by Dr. Dre, The D.O.C., Suge Knight and Dick Griffey.
The era placed both men under enormous pressure as hip-hop’s spotlight intensified. Snoop has often reflected on that shared weight.
“In a lot of ways, we was the only ones who understood each other,” Snoop said in a tribute video. “The biggest stars in music with the biggest targets on our backs.”
Today, Snoop’s reach stretches far beyond rap. The Long Beach legend has built a global brand across television, sports commentary, food ventures and spirits. Cali by Snoop now sells in more than 50 countries.
Still, this release carries deeper meaning. It blends commerce with remembrance, honoring Tupac’s legacy while reminding fans of a partnership that shaped hip-hop history.
