{"id":7744,"date":"2026-04-06T18:03:51","date_gmt":"2026-04-06T18:03:51","guid":{"rendered":"https:\/\/westcoastaftershock.com\/wca\/2026\/04\/kanye-west-ye-wireless-festival-losing-sponsorships\/"},"modified":"2026-04-06T18:03:51","modified_gmt":"2026-04-06T18:03:51","slug":"kanye-west-ye-wireless-festival-losing-sponsorships","status":"publish","type":"post","link":"https:\/\/westcoastaftershock.com\/wca\/2026\/04\/kanye-west-ye-wireless-festival-losing-sponsorships\/","title":{"rendered":"Wireless Festival Loses Major Sponsorships Amid Growing Backlash Over Ye\u2019s Planned Headlining Performance"},"content":{"rendered":"
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Corporations are putting their money where their mouth is following some serious backlash from fans. <\/p>\n

\"US-OSCARS-VANITYFAIR-ARRIVALS\"
Source: JEAN-BAPTISTE LACROIX \/ Getty<\/figcaption><\/figure>\n

After it was announced that Ye, formerly known as Kanye West, would be headlining all three days of London\u2019s Wireless Festival this year, the event was publicly criticized by UK Prime Minister Sir Keir Starmer, London Mayor Sir Sadiq Khan, and multiple Jewish leaders.<\/p>\n

Little Britain<\/em> star Matt Lucas directly called out Pepsi for their involvement in the festival, which led to the brand pulling out. British alcoholic beverage leader Diageo also stopped their involvement.<\/p>\n

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\u201cHave you released a song called \u2018Heil Hitler\u2019? Have you sold t-shirts with swastikas on them? Have you promised to go \u2018death con 3 On JEWISH PEOPLE\u2019? If so, congratulations! You may be eligible to headline @WirelessFest, sponsored by @pepsiuk,\u201d Lucas tweeted on Saturday, April 4.<\/p>\n<\/blockquote>\n

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After that post is when Pepsi withdrew from the event, which is significant considering that the festival had also officially been called \u201cPepsi presents Wireless\u201d.<\/p>\n

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\u201cPepsi has decided to withdraw its sponsorship of Wireless Festival,\u201d a Pepsi spokesperson told USA Today<\/a><\/em>.<\/p>\n<\/blockquote>\n

Diageo, owner of the Johnnie Walker and Captain Morgan brands, told The Independent<\/a><\/em> on Sunday evening that it had withdrawn, as well.<\/p>\n

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\u201cWe have informed the organizers of our concerns and as it stands, Diageo will not sponsor the 2026 Wireless festival.\u201d<\/p>\n<\/blockquote>\n

Variety<\/a><\/em> reported on Monday that Rockstar Energy is the third sponsor to pull out, citing an unnamed source who allegedly confirmed that the energy drinks company was dropping out due to Ye\u2019s involvement.<\/p>\n

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Ye is currently navigating his attempt at a comeback tour<\/a> after releasing a new album, Bully. He\u2019s currently touring the US for the first time since 2021, which comes on the heels of years of antisemitic statements, describing himself as a Nazi, and selling T-shirts emblazoned with swastikas.<\/p>\n

He\u2019s since apologized for those statements, but many critics don\u2019t buy his sincerity\u2014especially since that apology came shortly before announcing his tour. Ye took out a full-page advertisement in The Wall Street Journal<\/a> to apologize for years of antisemitic remarks.<\/p>\n

The Wireless Festival will go down at Finsbury Park in London from July 10 to July 12. Festival organizers previously told the BBC<\/a><\/em> that Ye\u2019s \u201cUK comeback will be an extraordinary chapter in Wireless\u2019s story,\u201d following his last performance in the U.K. in 2015.<\/p>\n

The post Wireless Festival Loses Major Sponsorships Amid Growing Backlash Over Ye\u2019s Planned Headlining Performance<\/a> appeared first on Bossip<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Corporations are putting their money where their mouth is following some serious backlash from fans. Source: JEAN-BAPTISTE LACROIX \/ Getty…<\/p>\n","protected":false},"author":14044,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[4,6],"tags":[10,9],"class_list":["post-7744","post","type-post","status-publish","format-standard","hentry","category-news","category-rss","tag-culture","tag-hip-hop"],"_links":{"self":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/7744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/users\/14044"}],"replies":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/comments?post=7744"}],"version-history":[{"count":0,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/7744\/revisions"}],"wp:attachment":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media?parent=7744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/categories?post=7744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/tags?post=7744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}