{"id":692,"date":"2023-06-30T22:25:59","date_gmt":"2023-06-30T22:25:59","guid":{"rendered":"https:\/\/westcoastaftershock.com\/wca\/2023\/06\/young-thug-business-is-business-review\/"},"modified":"2023-06-30T22:25:59","modified_gmt":"2023-06-30T22:25:59","slug":"young-thug-business-is-business-review","status":"publish","type":"post","link":"https:\/\/westcoastaftershock.com\/wca\/2023\/06\/young-thug-business-is-business-review\/","title":{"rendered":"Review: Young Thug, \u2018Business Is Business\u2019"},"content":{"rendered":"
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The Atlanta icon\u2019s latest album has the spirit of a posthumous release, cobbled together in honour of the #FreeThug movement.<\/p>\n

Young Thug\u2019s inspired a whole generation of modern music. What was one considered absurdly trash is now a heavily popular subgenre within hip hop. It\u2019s great that Thug gets his flowers, all while remaining active with material. That activity was seemingly put on hold when Thug found himself at the centre of the YSL RICO case in 2022. His career was put on the sidelines as the feds came knocking, losing time and affiliates along the way. At no command, Thug\u2019s released an album while he battles for freedom.<\/p>\n

Thug\u2019s incarceration predictably impacts the quality of Business Is Business<\/em>, its curators acting as adversaries combing through the vaults for passable material.<\/p>\n

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Business Is Business<\/em> has the essence of a posthumous record, despite Thug being alive and able to dictate direction. Plenty songs on the album were recorded years ago, cobbled together for a half-hearted release that serves no real purpose for Thug or his legacy. While fans will always welcome new music from their favourite artists, there\u2019s plenty of projects available in Thugger\u2019s lengthy catalogue to enjoy in the meantime. Fans are subjected to songs that sound like So Much Fun<\/a><\/em> and Punk<\/a><\/em> leftovers (\u201cMoney on the Dresser\u201d, \u201cGlobal Access\u201d). Nothing fresh comes out the tracklist of Business Is Business<\/em>.<\/p>\n

We\u2019re also subjected to the same merry-go-round of features for a mainstream rap album. Drake, 21 Savage, Travis Scott, Future and Lil Uzi Vert show their solidarity with the YSL boss by dropping an appearance, three of which show up more than once. It\u2019s beyond stale at this point, adding onto the aforementioned sentiment that nothing fresh comes out the tracklist.<\/p>\n

At times, Business Is Business<\/em> shows what it can be capable of. The album peaks with \u201cJonesboro\u201d, a statement track hitting the heartfelt aura you\u2019d predict from an album contextualised around Thug\u2019s unfortunate incarceration. \u201cMad Dog\u201d grabs attention through its sticky hook and Metro Boomin production. \u201cParade on Cleveland\u201d sets a moody, dark tone fitting for the album, while \u201cHoodie\u201d is the closest we get to mixtape Thug. Though even these tracks prove why they were recorded and kept in the vault.<\/p>\n

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