{"id":581,"date":"2026-02-27T16:06:03","date_gmt":"2026-02-27T16:06:03","guid":{"rendered":"https:\/\/westcoastaftershock.com\/wca\/2026\/02\/nipsey-hussles-the-marathon-burger-coming-to-times-square\/"},"modified":"2026-02-27T16:06:03","modified_gmt":"2026-02-27T16:06:03","slug":"nipsey-hussles-the-marathon-burger-coming-to-times-square","status":"publish","type":"post","link":"https:\/\/westcoastaftershock.com\/wca\/2026\/02\/nipsey-hussles-the-marathon-burger-coming-to-times-square\/","title":{"rendered":"Nipsey Hussle\u2019s The Marathon Burger Coming To Times Square"},"content":{"rendered":"<div>\n<p>Rapper Nipsey Hussle\u2019s The Marathon Burger is coming to New York City\u2019s Times Square \u2014 according to Nip The Great\u2019s brother Blacc Sam.<\/p>\n<p>In the latest episode of the Scottie &#038; Friends Podcast, released on Thursday (Feb. 26), Blacc Sam confirmed that The Marathon Burger is officially heading to New York City \u2014 specifically to the bright lights of Times Square. The forthcoming location marks the brand\u2019s first expansion outside of Los Angeles, where three original storefronts have operated successfully for years.<\/p>\n<p>\u201cYeap, we got a New York location locked and loaded, Times Square,\u201d Sam said. \u201cSo I think that\u2019s going to be huge. It\u2019s under renovation now. Gotta do it.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Blacc Sam announces The Marathon Burger Is Coming to Times Square, New York <a href=\"https:\/\/t.co\/jNYMYnsPmV\">pic.twitter.com\/jNYMYnsPmV<\/a><\/p>\n<p>\u2014 SBRBN LOS ANGELES (@Sbrbnla) <a href=\"https:\/\/twitter.com\/Sbrbnla\/status\/2027099654215856336?ref_src=twsrc%5Etfw\">February 26, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div>\n<\/figure>\n<p>For Sam, the move is more than strategic growth. It is deeply personal and rooted in the vision of his late brother, Nipsey Hussle. \u201cHussle loved New York,\u201d he shared. \u201cHussle went out there and was living out there when he was doing his mixtapes, when he first got signed. New York embraced him.\u201d<\/p>\n<p>That early embrace left a lasting impact on Nipsey\u2019s outlook and ambition. According to Sam, the rapper often pushed the idea of planting roots in the city. <\/p>\n<h2 class=\"wp-block-heading\" id=\"h-blacc-sam-announces-rapper-nipsey-hussle-s-the-marathon-burger-coming-to-new-york-city-s-times-square\">Blacc Sam Announces Rapper Nipsey Hussle\u2019s The Marathon Burger Coming To New York City\u2019s Times Square<\/h2>\n<p>\u201cHe would always be very vocal with us, like \u2018I love New York, you gotta get to New York,\u2019\u201d Sam recalled.<\/p>\n<p>The connection to the city is woven into family history. \u201cMy first time in New York was with bro,\u201d Sam added. \u201cWe got a lot of love for New York because of that. And because it always showed Hussle so much love and the brand so much love.\u201d<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"T.I. vs 50 Cent: The Ultimate Verzuz Battle That Never Happened -- Who Would Take The Crown?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1uDfs4iHa_c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<p>Positioning The Marathon Burger in Times Square signals scale and symbolism. \u201cI know that Times Square is going to just go crazy,\u201d Sam said.<\/p>\n<p>With renovations underway, the expansion stands as both business evolution and homage \u2014 a testament to Nipsey\u2019s enduring blueprint.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rapper Nipsey Hussle\u2019s The Marathon Burger is coming to New York City\u2019s Times Square \u2014 according to Nip The Great\u2019s&hellip;<\/p>\n","protected":false},"author":14044,"featured_media":957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[10,9],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-rss","tag-culture","tag-hip-hop"],"_links":{"self":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/users\/14044"}],"replies":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media\/957"}],"wp:attachment":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}