{"id":2763,"date":"2026-03-06T19:45:44","date_gmt":"2026-03-06T19:45:44","guid":{"rendered":"https:\/\/westcoastaftershock.com\/wca\/2026\/03\/stats-the-57th-naacp-image-awards-delivered-strong-ratings\/"},"modified":"2026-03-06T19:45:44","modified_gmt":"2026-03-06T19:45:44","slug":"stats-the-57th-naacp-image-awards-delivered-strong-ratings","status":"publish","type":"post","link":"https:\/\/westcoastaftershock.com\/wca\/2026\/03\/stats-the-57th-naacp-image-awards-delivered-strong-ratings\/","title":{"rendered":"STATS: THE \u201c57TH NAACP IMAGE AWARDS\u201d Delivered Strong Ratings."},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/westcoastaftershock.com\/wca\/wp-content\/uploads\/2026\/03\/crew.jpg\" class=\"webfeedsFeaturedVisual wp-post-image wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" srcset=\"https:\/\/westcoastaftershock.com\/wca\/wp-content\/uploads\/2026\/03\/crew.jpg 800w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/03\/crew-300x169.jpg 300w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/03\/crew-768x432.jpg 768w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/03\/crew-267x150.jpg 267w, https:\/\/rapindustry.com\/wp-content\/uploads\/2026\/03\/crew-600x338.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"><\/p>\n<p><span style=\"color: #000000;\">BET and the NAACP today announced that the <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/rapindustry.com\/57th-naacp-image-awards-winners-list-recap\/\"><strong>\u201c57th NAACP Image Awards\u201d<\/strong> <\/a><\/span>delivered strong ratings growth, reaching 2.2 million P2+ viewers across 13 Paramount networks, including CBS, and posting +22% growth among Adults 18\u201349 impressions for the simulcast year-over-year.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Key Performance Highlights:<\/strong><strong><br \/>\n<\/strong><em>Metrics across BET, CBS, BET Her, VH1, CMT, Comedy Central, LOGO, MTV, MTV2, Paramount, POP, Smithsonian and TV Land.<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>2.2M total viewers (P2+) across 13 networks<\/strong>, ranking as the <strong>#1 entertainment program in its timeslot<\/strong> (excluding sports and news)<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>+22% growth among Adults 18\u201349 impressions<\/strong> for the simulcast year-over-year<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>400K Adults 18\u201349 impressions<\/strong>, up from <strong>328K<\/strong> last year<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>CBS delivered 1.287M total viewers<\/strong>, up <strong>+17% vs. last year<\/strong> (1.099M)<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Adults 18\u201334 impressions doubled year-over-year (+100%)<\/strong>, delivering <strong>134K impressions<\/strong> across the simulcast<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>CBS telecast ranked #1 entertainment program<\/strong> among <strong>Adults 18\u201349, Adults 18\u201334, and Adults 25\u201354<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>#1 most social program of the night across all TV<\/strong>, generating <strong>2M+ social interactions<\/strong> (excluding sports and late night)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">\u201cThe NAACP Image Awards continue to be one of the most important celebrations of Black excellence and cultural impact,\u201d said Louis Carr, President of BET. \u201cThrough our longstanding partnership with the NAACP and the power of our Paramount network family, we are able to bring this extraordinary night to audiences at scale, honoring the storytellers, leaders, and creators whose voices move culture forward and reminding the world that our stories matter.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">\u201cWe remain proud to offer the most powerful celebrations of Black excellence, and we\u2019re thrilled to see audiences show up and engage with this moment in such a strong way,\u201d said Derrick Johnson, President and CEO of the NAACP. \u201cFor nearly six decades, the Image Awards have provided a safe and affirming space where our community is celebrated, recognized, and appreciated for the excellence that shapes culture around the world. As we look ahead, the NAACP is committed to expanding the reach and platform of the Image Awards to ensure every corner of Black culture is seen, honored, and uplifted.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">The evening served as a powerful tribute to the extraordinary leaders, storytellers, artists, and advocates shaping culture and driving meaningful impact across industries.<\/span><\/p>\n<p><span style=\"color: #000000;\">The \u201c57th NAACP Image Awards\u201d continue to stand as one of the most influential and culturally significant celebrations of Black achievement, bringing audiences together for a night that honors legacy, celebrates excellence, and uplifts the voices shaping the future. The broadcast was executive produced by Leon W. Russell, Derrick Johnson, Eris Sims, Robin Harrison, Connie Orlando, Reginald Hudlin, Phil Gurin and Byron Phillips.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Linear Source:<\/strong> Nielsen \u201926 Big Data vs \u201925 Panel Data | Live + Same Day Viewing<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Digital Source:<\/strong> Trends24, 2.28.26. U.S. only. Talkwalker, SCR, 2.28.26, excludes Sports and Late-Night. Talkwalker, 2.28.26-3.1.26, #NAACPIMAGEAWARDS.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>About NAACP <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">The NAACP advocates, agitates, and litigates for civil rights due to Black America. Our legacy is built on the foundation of grassroots activism by the biggest civil rights pioneers of the 20th century and is sustained by 21st century activists. From classrooms and courtrooms to city halls and Congress, our network of members across the country works to secure the social and political power that will end race\u2013based discrimination. That work is rooted in racial equity, civic engagement, and supportive policies and institutions for all marginalized people. We are committed to a world without racism where Black people enjoy equitable opportunities in thriving communities.<\/span><\/p>\n<p><span style=\"color: #000000;\">NOTE: The Legal Defense Fund \u2013 also referred to as the NAACP\u2013LDF \u2013 was founded in 1940 as a part of the NAACP, but now operates as a completely separate entity.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/rapindustry.com\/stats-the-57th-naacp-image-awards-delivered-strong-ratings\/\">STATS: THE \u201c57TH NAACP IMAGE AWARDS\u201d Delivered Strong Ratings.<\/a> first appeared on <a href=\"https:\/\/rapindustry.com\/\">Rap Industry: New Hip Hop, Rap Videos, Music, News, &#038; more.<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BET and the NAACP today announced that the \u201c57th NAACP Image Awards\u201d delivered strong ratings growth, reaching 2.2 million P2+&hellip;<\/p>\n","protected":false},"author":14044,"featured_media":2841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[10,9],"class_list":["post-2763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-rss","tag-culture","tag-hip-hop"],"_links":{"self":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/2763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/users\/14044"}],"replies":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/comments?post=2763"}],"version-history":[{"count":0,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/2763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media\/2841"}],"wp:attachment":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media?parent=2763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/categories?post=2763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/tags?post=2763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}