{"id":204,"date":"2025-07-25T02:14:31","date_gmt":"2025-07-25T02:14:31","guid":{"rendered":"https:\/\/westcoastaftershock.com\/wca\/?p=204"},"modified":"2025-07-25T02:14:31","modified_gmt":"2025-07-25T02:14:31","slug":"hit-boy-whats-the-deal","status":"publish","type":"post","link":"https:\/\/westcoastaftershock.com\/wca\/2025\/07\/hit-boy-whats-the-deal\/","title":{"rendered":"Hit-Boy “What’s the Deal”"},"content":{"rendered":"\n\n\n
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Hit-Boy<\/p>\n

Releases<\/p>\n

“What’s the Deal”<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop as we know it. The 3x GRAMMY Award-winning producer and rapper has crafted era-defining records that have stood the test of time. From the 5x Platinum \u201cDrop the World\u201d (853M+Streams) with Lil Wayne and Eminem (2010) to RIAA Diamond-certified tracks like \u201cN***as In Paris\u201d (3.5B+ Streams) with Jay-Z and Kanye West (2011),\u201cXO\u201d (800M+ Streams) with Beyonc\u00e9, and \u201cSICKO MODE\u201d (6.2B+ Streams) with Travis Scott and Drake (2018), there\u2019s a reason why \u201cHit\u201d is in his name. Working with a wide range of artists that also includes modern-day Hip-Hop royalty like Kendrick Lamar, Nicki Minaj, and Drake, as well as Pop stars like Ariana Grande and new artists like Doechii, has only amplified his reach.<\/p>\n

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His range is unmatched, and as a sonic chameleon, Hit-Boy helped score the blueprint of modern rap music while still continuously evolving his style and sound. In 2020, he became the chief architect behind Nas\u2019 renaissance, executive producing the GRAMMY Award-winning King\u2019s Diseasetrilogy\u2014earning critical acclaim, industry validation, and a cemented reputation as one of the most decorated producers of his generation. But beneath all the Platinum and Diamond plaques, awards, accolades, and millions of records sold and streamed, was an artist biding his time. Now free from his 18-year deal with Universal Music Publishing Group (UMPG), his forthcoming solo album SFTWRE UPDTE finds Hit-Boy stepping fully into the light for the first time\u2014not just as a producer, but as a man with a message, and an all-around musician geared to rewrite his own code.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Born Chauncey Hollis and raised in Southern California, Hit-Boy\u2019s entry into music came through the internet-era hustle\u2014uploading beats to Myspace and cold-emailing them to his idols. He became both a student and a master of FL Studio, ultimately redefining the production software\u2019s parameters to make it his own. His DIY ethos coupled with an ear for both the classics and a futuristic sound caught the attention of Polow Da Don, and eventually Kanye West, who signed Hit-Boy to G.O.O.D. Music in 2011. What followed was a production run that redefined sonic luxury, as Hit-Boy not only surfed the wave of Hip-Hop\u2019s growing prominence, but actively reprogrammed it. But the story behind the sounds was never seamless.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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\u201cI’ve taken time over my career to invest in artists, and always end up in this position where, I’ll basicallychange somebody’s life, while still just trying to change my own,\u201d He reflects. \u201cI’m at this point now where I’m taking that capital and I’m putting it into myself.\u201d A similar sentiment can be said about his former publishing deal. At just 19 years old, Hit-Boy was locked into a highly binding deal, one where his genius was currency and often left him to be the last one paid. Those days are now behind him.<\/p>\n

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The course of his life has changed in so many ways throughout the duration of his career. With his father \u201cBig Hit\u201d being in prison for nearly 30+ years of his son\u2019s life, once he finally left the prison halls, Hit-Boy wanted to help foster his father\u2019s career on the shoulders of his own success, even helping his father release his project The Truth Is In My Eyes, while simultaneously amplifying his father\u2019s work in prison reform. He even worked with COMMUNITYx to have his father released due to his unlawful sentencing. However, just when progress was within reach, his father re-entered prison. As a result, an emphasis on philanthropy, prison reform and supporting underrepresented communities is an ongoing aspect of Hit-Boy\u2019s career outside of his decorated music career. Hit also severed his publishing deal after 18 years and became a father determined to break generational curses and trauma with his son. To do all of that, he had to hit a hard reset, focusing on the betterment of his health, both physically and mentally. \u201cPeople have never seen me on this level, \u201d Hit expresses. \u201cThey’ve never even seen a free me. \u201d With the forthcoming solo album SFTWRE UPDTE, we meet a brand-new version of Hit-Boy, as he enters a creatively-free era, working to redefine his voice and role in the music industry and beyond by branching out into the film and tech industries simultaneously. \u201cIf I’m gonna update my software musically, I gotta update myself in the process,\u201d He explains. The project runs the gamut of that revelation, as it sonically and lyrically details the inner workings of Hit-Boy\u2019s life and his mind. It\u2019s vulnerable and experimental at the same time, while enlisting a diverse roster of guests including Dom Kennedy, Peezy, and Orion Sun.<\/p>\n

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In 2021, Hit-Boy served as Executive Producer of the Original Motion Picture Soundtrack for the Academy Award-winning Judas and the Black Messiah, and Composer\/Executive Producer of the Original Motion Picture Soundtrack for Netflix\u2019s Uncorked (2020). Hit-Boy has entered his most daring chapter yet: a sound pioneer now pioneering his purpose. \u201cI\u2019ve come to this understanding that I am more than what I contribute to this game,\u201d he says.\u201cMy time here is precious, so I\u2019m making the most of it.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Watch<\/p>\n

“What’s the Deal<\/a>“<\/p>\n

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below or on\u00a0YouTube<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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\"Hit-Boy<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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SONG LYRICS: Hit-Boy \u201cWhat\u2019s The Deal\u201d<\/p>\n

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#INTRO<\/p>\n

V twizzy<\/p>\n

That\u2019s how we comin\u2019<\/p>\n

It\u2019s only right that I-<\/p>\n

Put that real focus on myself, for once<\/p>\n

Real wavy, SC type sh*t<\/p>\n

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#VERSE<\/p>\n

V twizzy tires goin\u2019 skirtt<\/p>\n

It\u2019s mayhem<\/p>\n

Some of the hardest beats I ever heard<\/p>\n

I made \u2018em<\/p>\n

Some of the baddest joints you ever seen<\/p>\n

I played \u2018em<\/p>\n

Left they ass right where they stand<\/p>\n

Straight up – cut it out<\/p>\n

I ain\u2019t taking no pay cut<\/p>\n

N*ggas telling stories how they up<\/p>\n

They ain\u2019t up<\/p>\n

I\u2019m married to this loaf, skip the wedding ring<\/p>\n

I don\u2019t trust a thing, I\u2019m watchin\u2019 everything<\/p>\n

Lift me from the dirt, I was hurt they tried to bury me<\/p>\n

I woke up out a scary dream<\/p>\n

Thought I was you n*ggas, it was scaring me<\/p>\n

It\u2019s smoke in y\u2019all black mirrors<\/p>\n

My story realer than most of these cap n*ggas<\/p>\n

I ain\u2019t shoot no craps wit \u2018em<\/p>\n

We can\u2019t hit the stu<\/p>\n

We don\u2019t need to stay in touch if imma tell the truth<\/p>\n

I ain\u2019t wit the lies, find someone to tell \u2018em to<\/p>\n

Treat this shit like Peloton how I pedal through<\/p>\n

We been goin\u2019 federal ooh<\/p>\n

Couple runners in the sprinter (ay)<\/p>\n

Dark shadow Rick beanies for the winter (ay)<\/p>\n

We shoot first we don\u2019t talk first<\/p>\n

Credit cards on me and they all work<\/p>\n

Different color stones, pack of Starburst<\/p>\n

I don\u2019t look like a star, I look like hard work<\/p>\n

What you really know about it (uh)<\/p>\n

What you really know\u2026<\/p>\n

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#CHORUS<\/p>\n

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Got some old homies, I swear I used to love \u2018em<\/p>\n

Gave \u2018em all a fair shot before I said f*ck \u2018em<\/p>\n

I had played it cool, now I\u2019m looking for trouble<\/p>\n

Wanna reach me<\/p>\n

Hit my n*gga Reg<\/p>\n

Hit my n*gga Double<\/p>\n

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#VERSE<\/p>\n

F*ck peace<\/p>\n

Parked in the alley and they strapped up<\/p>\n

Pull a skit then peel off in a black truck<\/p>\n

I got slaps, rolling sh*t up in a slap wood<\/p>\n

I hit a freak and put the footage on the MacBook<\/p>\n

When it come to beats, the beats come to me<\/p>\n

I\u2019m like Sonic on the FL, I\u2019m running rings<\/p>\n

Tennis chains on my neck, more than a dub a piece<\/p>\n

I\u2019m not lying lil bro, n*ggas can\u2019t f*ck wit me<\/p>\n

F*ck it<\/p>\n

That\u2019s how I feel<\/p>\n

What\u2019s the deal<\/p>\n

One hand on her t*tties, I got one hand on the wheel<\/p>\n

Lover boy balaklava so they can\u2019t see who I is<\/p>\n

Brodie bro like SahBabii<\/p>\n

He pulled up wit a stick (pulled up wit a stick)<\/p>\n

Bag it in the package I just got the tracking<\/p>\n

Crack a h*e straight up, ain\u2019t no dirty macking<\/p>\n

Who really active, really \u2018bout this sh*t<\/p>\n

Who get it crackin<\/p>\n

They in stacked jeans, but I\u2019m the one that\u2019s really stacking<\/p>\n

Show ya ass and imma grab the belt<\/p>\n

Took it to the Max B, I think I\u2019m Biggavell<\/p>\n

I went GT3 cause that\u2019s just how I felt<\/p>\n

They ask me what I\u2019m working on<\/p>\n

I\u2019m working on myself<\/p>\n

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#CHORUS<\/p>\n

Got some old homies, swear I used to love \u2018em<\/p>\n

Gave \u2018em all a fair shot before I said f*ck \u2018em<\/p>\n

I had played it cool, now I\u2019m looking for trouble<\/p>\n

Wanna reach me<\/p>\n

Hit my n*gga Reg<\/p>\n

Hit my n*gga Double<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
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Hit-Boy<\/p>\n

Streaming on Preferred Platforms<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Hit-Boy Releases “What’s the Deal” For nearly two decades, Hit-Boy has been the mythical hand shaping the sound of Hip-Hop…<\/p>\n","protected":false},"author":2,"featured_media":207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/comments?post=204"}],"version-history":[{"count":1,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/204\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/posts\/204\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media\/207"}],"wp:attachment":[{"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/categories?post=204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westcoastaftershock.com\/wca\/wp-json\/wp\/v2\/tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}