Warner Music Group has entered into a definitive agreement to acquire Revelator, the innovative B2B music platform that serves the independent business worldwide. The transaction is subject to customary conditions and is expected to close next quarter.
Formed in 2012, Revelator specializes in digital music distribution, rights management, royalty accounting, and real-time analytics, and its integration with WMG post-closing will transform the suite of services that WMG labels and ADA offer to artists and the independent community, while scaling WMG’s reach.
Revelator currently supports hundreds of clients with cloud-based tools that streamline operations and financial reporting for artists, labels, and distributors. Among the full-stack platform’s signature features are the state-of-the-art Revelator Pro, Revelator API and its White Label solutions. The Revelator organization boasts deep expertise in music, technology, and revenue management, and will bring that firepower to WMG’s global operations, while continuing to service its current customers.
WMG CEO Robert Kyncl said: “The combination of Revelator’s leading-edge technology and array of premier services with our global infrastructure will turbocharge our joint mission to support more labels and artists around the world. I’m very pleased to welcome the Revelator team to the WMG family.”
Revelator Founder & CEO Bruno Guez said: “Since launching Revelator in 2012, we’ve striven to make the music industry fairer, simpler, and more transparent by bridging the gap between creativity, technology, and distribution. We’re very happy to partner with WMG to superserve artists, labels, and distributors around the world.”
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