True Religion taps hip-hop stars Megan Thee Stallion and Key Glock to reconnect with hip-hop culture for its Spring 2026 campaign, “Make It True.”
Megan Thee Stallion has been involved with the clothing brand since 2025, while Key Glock has added it to his evolving portfolio. True Religion’s new faces follow their recent collaborations with other new-age hip-hop superstars, including Sexy Redd, Hunxho, and NLE Choppa.
The campaign signals a renewed cultural push for the brand that dominated hip-hop fashion during the mid-2000s. This time, the focus moves beyond nostalgia. Instead, the message centers on bold self-expression, individuality, and confidence rooted in music culture.
Megan Thee Stallion fronts the women’s collection, bringing the commanding presence that defines her career. The Houston superstar models a series of statement pieces, including animal prints, sculpted denim silhouettes, and coordinated festival-ready fits.
“Working with True Religion is always such a special experience and creative collaboration,” Megan said. “I’ve always admired how the brand celebrates bold self-expression through style.”
Hip-Hop’s Megan Thee Stallion & Key Glock Helm True Religion’s “Make It True” Campaign
Her looks emphasize curve-contouring crops, high-cut denim shorts, and layered streetwear combinations. The collection blends performance-ready fashion with everyday wear, creating outfits built for daytime festivals and late-night events.
Meanwhile, Memphis rapper Key Glock represents the men’s side of the campaign. Known for his confident Southern swagger, Glock brings a clean yet gritty style to the visuals. His wardrobe features distressed denim, elevated activewear sets, and bold graphic designs.
The aesthetic reflects Glock’s music persona: direct, stylish, and rooted in modern street culture. His presence also reinforces True Religion’s long-standing relationship with hip-hop style leaders.
Company leadership says the collaboration reflects the brand’s current direction. Chief executive Michael Buckley praised Megan’s authentic connection to the label’s identity.
“We couldn’t be more thrilled to partner with Megan again,” Buckley said. “She embodies this collection perfectly.”
Chief marketing officer Kristen D’Arcy added that the campaign captures the intersection between music and fashion.
“‘Make It True’ shows where True Religion stands today,” D’Arcy said. “Megan and Glock represent confidence, individuality, and the connection between music and style.”
Founded in 2002, True Religion built its reputation through bold denim construction and signature stitching. The Spring 2026 campaign proves the brand still moves with hip-hop culture while introducing its next era of style.
