One A Day®, the multivitamin and supplement brand from Bayer backed by more than 80 years of nutritional science, today announced a partnership with Grammy Award winning recording artist, actor and philanthropist Ludacris. The collaboration brings together two names with a shared commitment to simplicity, consistency, and staying power—demonstrating how effortlessly consumers can support their health in a straightforward way with One A Day®.
Through a series of comedic digital videos, Ludacris contrasts over-the-top wellness trends with a simple, achievable nutritional goal, adding One A Day® to your daily routine to support your health. The “Health Doesn’t Need to Be Ludacris” campaign further validates the brand’s platform “The ONE for you” demonstrating how straightforward it can be to incorporate One A Day® into your health and wellness routine for nutritional support. Ludacris highlights his personal experience incorporating One A Day® into his daily regimen to support his health versus the exaggerated wellness fads that are taking over the lives of many Americans. The campaign underscores the role One A Day® plays as an attainable nutritional goal that meets consumers where they are across age, gender, and life stage.
“I’ve been in this business 25+ years, and I know the value of keeping things consistent and simple,” said Ludacris. “That’s what drew me to One A Day®. They make nutritional support approachable for everyone, and as someone who has to wear many different hats, I love how easy it is to stay true to my wellness routine by adding a multivitamin to support my health, rather than chasing the latest trends.”
“Consumers today are inundated with complicated wellness routines and ever-changing health trends that can make taking care of yourself feel overwhelming,” said Lisa Perez, General Manager, Nutritionals, Bayer Consumer Health North America. “With our Health Doesn’t Need to Be Ludacris campaign, we wanted to have fun while reminding people that supporting your health doesn’t have to be complicated. One A Day® has been rooted in nutritional science for more than 80 years, and our goal is to make it easier for people to find the ONE for you—the multivitamin that’s right for them – regardless of their age, their gender or their life stage.”
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