Gucci Mane links with his doppelgängers at Foot Locker.
The Atlanta rap legend is leaning into the internet jokes and turning them into hilarious moments with his new HOKA and Foot Locker’s “Right Shoe, Wrong Gucci” campaign. The collaboration is a playful nod to the viral social media chatter comparing him to NBA referee James Williams.
THE Campaign
The ad shows Gucci Mane stepping into a Foot Locker to search for some new kicks. His choice? The new HOKA Bondi 7 Stealth. The real twist comes when Gucci is met by two Foot Locker employees who favor him.
The two doppelgängers guide the “I Get the Bag” rapper through the shopping experience without actual dialogue. Instead, they communicate using nothing but classic Gucci Mane ad-libs. As they progress through the store, Guwop realizes that there are two lookalikes standing in front of him. He does a double take, points at both of them and they point right back him. The triplets proceed to celebrate the unifying moment by signaling a made three-pointer. Gucci seals the scene by saying his signature tag: “Guwop.”
Beyond the humor, the campaign highlights the HOKA Bondi 7 Stealth Tech. The sneaker is designed with translucent mono mesh, speed lacing, and reflective graphic waves that transition effortlessly from daytime wear to nightlife style. It aims to bridge the gap between music, sport, and fashion, a lane that Gucci Mane is very familiar.
